Thomas Euler | Storytelling is the Future of Gravel | The Stable Cyclist EMERGENCY Podcast

In this emergency episode of The Stable Cyclist Podcast, we dive deep into the power of storytelling with Germany’s gravel media mastermind Thomas Euler. Known for his work on the Aut-Said Gravel and Gracing podcasts alongside Paul Voss, his writing on the Gravel Stack Substack, and published feature in Escape Collective, Thomas brings a unique media-savvy lens to the world of gravel cycling.

We explore why storytelling is the key to growing this beautiful sport, how his experience working in media strategy for NBA teams informs his approach, and what gravel can learn from other sports to build a sustainable future. Whether you're a racer, fan, or creative in the gravel scene, this conversation unpacks the systems, stories, and shifts that can take gravel to the next level.

Support JP's next big cycling/mental health project : https://igg.me/at/lKG7bQK7eJc/x/33398252#/

Read Thomas' Escape Collective piece here: https://escapecollective.com/heres-why-pro-gravel-racing-is-the-future-of-bike-racing/

Follow Thomas on Instagram for more content: @cookxride
Follow JP on Instagram for more content: @thestablecyclist

If you’d like to ask JP a question for an upcoming Ask JP Anything episode, send him a DM on instagram @thestablecyclist or send an email to thestablecyclist@gmail.com

The companies supporting JP and this channel:
Maplelag Resort - https://www.maplelag.com/
Wark's Cycling Services - https://www.warkscyclingservices.com/
Flow Formulas - https://flowformulas.com/discount/JOHNPETER15
Wahoo Fitness - https://www.wahoofitness.com
Dawn to Dusk - https://www.https://dawntodusk.bike/
Owl City Cycles - https://www.owlcitycycles.com
The Black Bibs - https://www.theblackbibs.com
Ignition Coach Co. - https://www.ignitioncoachco.com/
Mental Health Advocacy - Go4Graham - https://www.go4graham.org/
Resources: 988 Lifeline: https://988lifeline.org/
International Bipolar Foundation: https://ibpf.org/
National Association for Mental Illness: https://www.nami.org/

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